I’m not sure where you can purchase the DVD actually, but the lead actor, Nick Vujicic’s websites are here:

http://www.attitudeisaltitude.com/
http://www.lifewithoutlimbs.org/

1. They are fads.
2. The marketing – Grok (Primal), clowns vomiting (Crossfit). Overall “packaging” of plans to make money. The “guerilla marketing” crap to sell programs that say the same thing.
3. Cults – we better than you because we are believers.

Fitness is simple: move more, eat less, minimize crap intake.

Disclosure: “Simple Fitness” is a registered trademark…. oh forget it.

Things I like the most: nutrition and the energy expenditure model are great.

Things I don’t like: it’s just another “prescription”. It misses the GREAT opportunity to make people realize we must stop using their bodies as machines.

Before movement there’s perception and there’s awareness.

As you state, it doesn’t matter what you lift if you have horrible form. And where does horrible form come from? Bad form = bad coordination. Bad coordination comes from lack of perception (external and internal – propioception, interoception) and awareness. Sensory motor amnesia is the fancy name.

Take for example the barefoot movement with all the vibram fivefingers and other minimal shoes. People don’t realize that the current modernized way of life is as aberrant for our nervous system like wearing shoes is for our feet.

We are not born just to eat and “exercise” like our ancestors — our genes also predispose us to be aware of our surroundings.

I am not saying that primal fitness it’s bad – just that we should expand the concept to avoid falling in just another fitness fad.

Sorry, I don’t speak english and I’m writing this in a hurry…